miCoach Press Launch
I took the day off
recently to attend the adidas
miCoach press launch. I was invited as part of adidasí
involvement with RunnersMalaysia in conjunction with
the launch and as a result Iíd the chance to test out
the virtual coaching system. You can read my initial
and the miCoachís first outing here.
The photos in this post are shot using my phoneís camera
as I didnít bring along the DSLR. That was one of the
times when I crave for the Canon G11 or S90!
Amazingly, Iíd never been to the adidas Boutique at the Pavilion
and I found it to be a nice big lot. The Pavilion though a
nice mall, is an upmarket one located in downtown KL, and
my family and I donít usually head to KL during the weekends.
A small crowd had gathered there and it was nice to have
caught up with Richard of TimeOut Magazine again. Soon after
Ronnie and a few more adiNation runners arrived. The 2 celebrity
guests there were actor, host, Jehan Miskin and Charlotte
Wich, a Master Trainer in PT and fitness/conditioning consultant
to the KL Dragons. The photographer in me canít resist casting
several glances at the press photogs Ė all lugging Canons.
Lenses employed were the 17-40 f4, 70-200 f2 and 50 f1.4.
Bodies include 40D and 1DM3. Iím getting quite good at this
just like Iím able to tell shoe models! But I digress!
Like kids in a candy store - Ronnie, Kei Ming and the adiNation
runners being briefed by Krishnan on the latest technical
A section of the crowd
Following the brief intro by Ng Chee Loon, country manager
of Adidas (Malaysia) Sdn Bhd, the emcee started with the product
briefing using the cool interactive multimedia board. The
videos were nicely made too. Instead of having us or the adidas
staff run around the mall to demo the Pacer, which wouldíve
created quite a stir, they got a runner on the treadmill and
demoed the device recording and subsequently download to the
Jehan Miskin being introduced to the crowd before talking
about his experience with the miCoach Pacer
In case you missed out on the news about the miCoach Pacer,
itís actually a system that comprises of a Heart Rate Monitor
(HRM), a Stride Sensor and the actual Pacer unit which you
can clip on to your shorts, hydration belt or simply stash
in the pocket. The Pacer acts as the brain of the system coordinating
data from the stride sensor and HRM and providing the wearer
instant feedback on the progress of your workout. It also
acts as the interface to your favourite MP3 player. If you
run too fast for your training zone, a voice will ask you
to slow down and vice versa. A nice thing about the system
is that they have a small form factor and are very lightweight.
Charlotte Wich extolling the virtues of instant training feedback
To complement the launch of the the miCoach device, adidas
have also released the latest apparels and shoes to complement
it. The latest cushioned trainer, the Supernova Glide 2 and
the updated range of Supernova apparels are all already available
in-store. Iím putting the Glide 2 through its paces and will
be able to post a review pretty soon.
The miCoach Pacer is already available at the adidas boutiques
and retails for RM519.90.
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